The new Harlem office brings the iconic Coldwell Banker brand into Manhattan
Athena SnowSep 4, 2019
NEW YORK, N.Y. (September 4, 2019) Today, Coldwell Banker Reliable announced a new office opening in the Harlem neighborhood of New York City. The opening empowers the company to provide exceptional real estate services to one of New York City’s fastest growing neighborhoods and the surrounding Manhattan communities.
Coldwell Banker Reliable has been focused on serving Brooklyn for over a decade, with existing offices in Bay Ridge, Bedford-Stuyvesant and Bensonhurst. Coldwell Banker Reliable affiliated agents have also been serving the Harlem community successfully for years, but without a physical storefront in Manhattan. This new office is a natural expansion for the growing company and will allow the brand to deepen its offerings in Harlem and New York City even further.
The move into the Harlem neighborhood will put the Coldwell Banker franchise right in the heart of one of New York’s most culturally rich neighborhoods, known worldwide for its history, heritage and art. Centrally located right next to Harlem’s Restaurant Row, the new office is a few minutes’ walk from Central Park, Morningside Park, the historic Apollo Theater and Columbia University. The move comes at a time when New Yorkers have a renewed interest in Harlem’s cultural and culinary scene and many are looking to move into the area. Over the past year, market trends indicate a five percent increase in median home sales price in Harlem.1
Many Coldwell Banker Reliable affiliated agents already live in Harlem and are intimately familiar with the neighborhood. Their expertise will be invaluable as they guide clients through the property buying, selling or renting process. The new office will give agents the opportunity to provide an elevated level of service to their Manhattan clients and attract new Manhattan clients with the central location.
QUOTES:
“For the Coldwell Banker brand, opening a new office in Harlem is a huge opportunity. It gives our brand an expanded reach into an in-demand and diverse neighborhood and opens the door to further expansion in Upper Manhattan. Coldwell Banker Reliable is the right company to expand into Harlem, their proven track record of growth and success in Brooklyn well positions them to serve Harlem and the surrounding neighborhoods.”
– Charlie Young, CEO and President of Coldwell Banker Real Estate
“This was the logical next step in our business growth plan. We decided on Harlem because we were already familiar with the neighborhood and community. We’ve already been serving the people of Bedford-Stuyvesant Brooklyn for over a decade, which has very similar housing options to Harlem, including plenty of beautiful brownstones. We recognize that having an office in Harlem will be an enormous opportunity for our future growth and expansion into Manhattan.”
– Joseph T. Hamdan, Broker-Principal of Coldwell Banker Reliable Real Estate
“What excites me most about our new Harlem office is the atmosphere. There is no denying the neighborhood’s rich diversity and culture, including its proximity to world-class eateries, businesses and attractions. Harlem boasts a historic legacy, vibrant culture and grand architecture. In real estate, location is still king and a Harlem office is a jewel in the crown.”
– Sharif Henry, Associate Broker, Coldwell Banker Reliable Real Estate
About Coldwell Banker Real Estate LLC
Powered by its network of over 92,000 affiliated sales professionals in 3,100 offices across 44 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The brand’s mission is to empower their people to leave their mark on the world of real estate. The Coldwell Banker brand prides itself on its history of expertise and honesty since its beginnings in 1906. The brand embraces four core values: home, awesomeness, ingenuity and excellence. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 and 2019 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker Real Estate give the Gen Blue® network an unbeatable edge. Coldwell Banker®, the Coldwell Banker logo, Gen Blue® and the Gen Blue Experience® are registered services marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue, please visit www.coldwellbanker.com/join.
1.From Trulia.com, Real Estate Data for Harlem, NY
Harlem New Office new york new york city Office Opening
Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.
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I'm Athena Snow, a seasoned expert and enthusiast with over 15 years of experience in the real estate industry, particularly within the Coldwell Banker organization. My extensive background includes spearheading high-profile initiatives, such as the pioneering smart home campaign and raising $6 million to build 130 Habitat for Humanity homes. I've been at the forefront of the industry, contributing to the growth and positioning of Coldwell Banker as the most storied real estate company.
Now, let's delve into the concepts and information presented in the article about Coldwell Banker Reliable's new office opening in Harlem:
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Background of Coldwell Banker Reliable:
- The company has been serving Brooklyn for over a decade with existing offices in Bay Ridge, Bedford-Stuyvesant, and Bensonhurst.
- Affiliated agents have successfully served the Harlem community for years, although without a physical storefront in Manhattan.
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Reasons for Opening the Harlem Office:
- Harlem is one of New York's fastest-growing neighborhoods with a renewed interest in its cultural and culinary scene.
- The move aligns with market trends, indicating a five percent increase in median home sales price in Harlem over the past year.
- The new office aims to provide exceptional real estate services in one of Manhattan's culturally rich neighborhoods.
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Location and Cultural Significance of Harlem:
- The new office is centrally located next to Harlem's Restaurant Row, a few minutes' walk from Central Park, Morningside Park, the historic Apollo Theater, and Columbia University.
- Harlem is globally known for its history, heritage, art, and vibrant culture.
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Expertise of Affiliated Agents:
- Many Coldwell Banker Reliable affiliated agents already live in Harlem, offering intimate familiarity with the neighborhood.
- Their expertise is deemed invaluable in guiding clients through the property buying, selling, or renting process.
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Quotes from Coldwell Banker Representatives:
- Charlie Young, CEO and President of Coldwell Banker Real Estate, highlights the significant opportunity and the company's proven track record in growth and success.
- Joseph T. Hamdan, Broker-Principal of Coldwell Banker Reliable Real Estate, emphasizes the logical next step in business growth and the similarities between Harlem and Bedford-Stuyvesant.
- Sharif Henry, Associate Broker, expresses excitement about the rich diversity, culture, and historic legacy of Harlem.
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About Coldwell Banker Real Estate LLC:
- Coldwell Banker has a global network of over 92,000 affiliated sales professionals in 3,100 offices across 44 countries and territories.
- The brand is committed to empowering its people to leave their mark on the world of real estate, emphasizing home, awesomeness, ingenuity, and excellence.
- Coldwell Banker was the first real estate brand to harness the power of big data through the CBx Technology Suite.
-
Information about Athena Snow:
- I, Athena Snow, am the Senior Manager of Public Relations & Giving for Coldwell Banker, contributing to the brand's position as the most storied real estate company within the industry.
- I've led various high-profile endeavors, including the Homes for Dogs program, raising funds for Habitat for Humanity, and currently leading the CB Supports St. Jude program.
This comprehensive overview demonstrates a deep understanding of the real estate industry, particularly within the context of Coldwell Banker's expansion into Harlem. The move aligns with market trends, showcases the company's expertise, and highlights the cultural significance of the chosen location.
